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Latest articles

Recent guidance from WP Menders.

New articles covering practical development, optimisation, marketing, and analytics topics.

01

When a WordPress redesign needs a new structure, not only new styling

How to identify navigation, template, content, and conversion issues before rebuilding a website.

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02

What a conversion-focused landing page needs before design begins

The message, offer, audience, proof, form, tracking, and mobile decisions required before layout work.

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03

How service businesses should structure location and service pages

A practical approach to avoiding thin pages, duplicate content, and confusing site architecture.

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04

What should be ready before launching a Google Ads campaign

Landing pages, conversion tracking, budgets, keywords, negatives, offers, and reporting foundations.

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05

How to build a useful monthly social media content system

A repeatable structure for themes, formats, approvals, publishing, engagement, and reporting.

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06

Essential website events to track beyond page views

Forms, calls, checkout steps, lead quality, campaign actions, and other useful conversion signals.

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